Meanwhile, over in my native Britain, the show hasn’t even got a broadcast home. As Lorna Cooper explained at MSN UK, two channels have tried it—FX in 2008 and Channel 5USA in 2009—and both failed to find an audience. In its initial airing on FX, Breaking Bad managed “consolidated ratings of around 120,000 viewers.” Dismal numbers. Seasons 3 and 4 have never been shown by a U.K. broadcaster.
What’s going on? Start with the show’s premise. For Brits, who have relied for decades on the National Health Service—where money never changes hands for medical care—the thought of someone turning to crime in order to pay for cancer treatment is more far-fetched than a body-switching time lord. [via]